Form&Fun - OREO x Pacman

Intro

We partnered with Oreo and Pac-Man to turn supermarkets into AR mazes by combining machine learning and computer vision to create a new shopping experience.

Context

This experience achieved precise indoor navigation and user positioning using VPS (Visual Positioning System) technology and other WebXR methods without the need to download an app, providing an immersive and interactive experience.

Agency

Saatchi & Saatchi

Client

Oreo
Pac-Man

Awards

Gold / Clio Awards 2025
3x Shortlist / Clio Awards 2025
3x Silver / ADC Festival 2025
2x Bronze / ADC Festival 2025
Best Campaign / Auggie Award 2025
Bronze / Cannes Lions 2024
4x Shortlist / Cannes Lions 2024
Bronze / New York Festivals 2024

Year

2024

Role

Web AR Development

3D Design

2D Illustration

UX/UI Design

Art Direction

Motion Design

the market scan

Edeka's supermarket in Germany was mapped with a 3D laser scan to create a digital twin, enabling an interactive Oreo Pac-Man game through WebAR with proprietary algorithms for precise indoor navigation.

design and motion

Micro details and impactful animations. An experience meticulously crafted from the smallest illustrations to the most intricate gameplay animations.

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performance

Optimal appetite appeal was achieved without compromising game performance, utilizing an extremely low-poly mesh.

AESTHETIC

New embossing designs for Oreo cookies were exclusively modeled for this experience, incorporating elements of Pac-Man.

performance

The ghosts were modeled with an optimized low-poly mesh, ensuring smooth gameplay while preserving the visual quality and iconic appearance of the original game characters.

AESTHETIC

Adhering to Namco and Pac-Man’s guidelines, various versions of the ghosts were brought to life in a playful 3D style.

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